Von Holbrook
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Think and Grow Rich

Think and Grow Rich

by Napoleon Hill

Published 1937·238 pages·Notes from Mar 5, 2026
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Think and Grow Rich is one of the best-selling self-help books ever written. Published in 1937, in the depths of the Great Depression, Napoleon Hill distilled 20 years of research into 500 of the most successful people of his era, including Andrew Carnegie, Henry Ford, and Thomas Edison, into 13 principles for turning desire into achievement. Its central claim, that thoughts shaped with enough intensity and belief become reality, has made it a foundational text for nearly a century of personal development writing that followed.

Favorite Quote

"Whatever the mind can conceive and believe, it can achieve." ~ Napoleon Hill

Key Takeaways

  • Desire is the starting point of all achievement, but Hill means a burning, specific desire, not a vague wish.
  • Faith and auto-suggestion (deliberately, repeatedly feeding your subconscious mind a specific goal) are treated as practical tools, not just abstract mindset talk.
  • Specialized knowledge matters more than general knowledge. Know deeply what you need to know for your specific goal.
  • Persistence is what actually separates success from failure in most of the stories Hill studied. Most people quit right before the tide turns.
  • Build a "Master Mind" group: a small circle of people coordinating knowledge and effort in harmony toward a shared goal. Hill considered this one of the most powerful principles in the book.
  • Hill names six basic fears that hold people back: poverty, criticism, ill health, loss of love, old age, and death. Naming them is presented as the first step to moving past them.